For most brands today, their digital properties (websites and apps) serve as little more than digital brochures. They lack integrated content, community and commerce resulting in increasingly fragmented fan relationships. At MasterChannel (Formerly Idea Den), we provide the tools and services to recapture the power of your brand. You gain a singular relationship with your best fans, increased brand value, dramatically improved e-commerce, and superior analytic capabilities.
Master Your Channels
Instead of solving for each of the three "C" functions (content, community and commerce) on a stand-alone basis, MasterChannel is a revolutionary concept to solve the brand-customer engagement process on a holistic basis.
Your business infrastructure..built from the ground up
Through MasterChannel, brands engage and distribute products and information directly to consumers via one digital shopping cart for everything and create one database of customer information. This singular relationship is not some special revelation, it is the way it is supposed to be but hasn't been possible until now.
Powerful features drive powerful results
Beneath the captivating imagery, MasterChannel is a powerful platform with features to help you accomplish your brand’s goals. Among them…
Complement the platform with our services
Our Services team consists of experienced marketers who look forward to helping you to accomplish your brand’s goals.
Time to leave the herd...
We would propose that it may be time to stop doing what has always been done and think about how it should be done. Below is how we are currently helping very different artists and other entertainment clients succeed in capturing the power of their brands.
Who We Work With
Really big brands....really big results
Form + Function
We are pleased to announce that MasterChannel has been honored twice in 2014 by The Webby’s for their work on TheDoors.com These honors recognize MasterChannel’s work on both the form and function of TheDoors.com.
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Located in Nashville, Philadelphia and Los Angeles.